Market research
Proxies for market research
A sample collected from a single network records what that network is shown. Rotating residential traffic spreads collection across the network; static IPs by country give each wave a fixed reference to compare against.
Where it breaks
What goes wrong first
Aggregate measurement needs breadth and repeatability at the same time. Too few origins bias the sample, and origins that shift without notice make this month’s numbers incomparable with last month’s.
- Samples skewed toward whatever one network happens to be shown
- Content availability that differs by country, which is often the finding itself
- Long studies where the method has to hold still for months
- Budgets set per grant or per quarter, with no room for surprises
How the hive handles it
Built for market research
Breadth from rotation
Residential traffic rotates across consumer connections, so a crawl of public content is not drawn from a single network’s view of the web.
Fixed points for comparison
A static IP per country, held for the length of a study, gives each wave of collection the same origin as the last one.
A method that survives a pause
Traffic you buy never expires and your rate holds for 12 months, so a study that stops between waves does not lose budget while it waits.
Availability research, named
Censorship and availability measurement appears in the allowed-use policy by name, which is handy when a methods section has to say what the provider permits.
What we would buy
The line to start on, and the one to fall back to
Prices come from the catalogue checkout reads. No geo surcharge and nothing added at the payment step.
First choice
from $1.75 / GB
Residential
Rotating residential IPs, priced per gigabyte, no expiry.
Broad sampling of public content wants many origins, and rotating residential traffic supplies them without a location to manage.
- One unit at checkout
- $5.50 / GB
- Location at checkout
- Rotating, no location picker
Fallback
from $1.50 / IP
Datacenter
Your own datacenter IPs, rented by the IP for a fixed term.
For per-country baselines, a datacenter IP in each country is a steady, per-address cost for the length of a study.
- One unit at checkout
- $3.20 / IP
- Location at checkout
- By country, region and city
A typical setup
From signup to steady state
Step 1
Define the markets and the public sources in the sample
Step 2
Run broad collection through residential and per-country baselines through static IPs
Step 3
Log the line and country with every record, so the method can be reproduced
Step 4
Repeat each wave on the same IPs, renewing the term as the study runs
Rules before purchase
Allowed
Market and academic research
Aggregate measurement of public content, including censorship and availability research.
The whole allowed-use policy12-month rate lock
Your rate holds from the day you buy, and follows the list price down.
Traffic never expires
No monthly reset. What you buy waits until you spend it.
Questions
Market research, answered
Is academic research allowed?
Yes. Aggregate measurement of public content, including censorship and availability research, is on the allowed list.
Can I collect personal data for a study?
Only with a lawful basis. Public availability is not, by itself, a lawful basis under GDPR, CCPA or similar law, and the policy says so. Aggregate, non-personal measurement is the safe ground.
What if the study pauses for months?
Your balance waits for you. Traffic does not expire, and the rate you bought at holds for 12 months.
Can residential give me a per-country sample?
No. Residential has no country picker. For per-country samples, order ISP or datacenter IPs in each country you study.
Start free
Start market research on Residential
Sign up, configure Residential, and pay what the configurator showed. The smallest top-up is $10 and there is no minimum order.